Texas Junk Fest
Recognition: 2015 Print’ Magazine's Typography & Lettering Awards, awarded at the Professional level. 2015 HOW International Design Award, Merit in Student Work at the International level.
This antiques' festival takes place during March and October in between Austin and Houston. The festival features vendors from across the United States and antiques from around the world. Both vendors and antiques come with personality, culture, and history. Many of the vendors identify as “collecting gypsies”, “nomads”, “hillbillies”, and other eccentric personas.
Story-telling and personality is an underlying theme of Texas Junk Fest. Providing the festival with an iconic “Texan” persona, incoming attendees get to preview the event experience. Although Texas Junk Fest’s voice is informal, it’s identity is balanced through inviting visual components such as, flourishing typography and eclectic photography.
Our mission is to provide an organized and personal festival experience for it’s attendees.
The print ad's will be featured in both local magazines and a printed festival guide that will be distributed at the festival. The print ads embrace the culture and conversational tone found throughout Texas. This is done by utilizing well-known Texas sayings and pairing them with products that would be found at the festival. The print ads will also feature sponsors, which will be vendors found at the festival or surrounding local businesses. The typography featured in the ads is hand-rendered chalk typography that consists of a variety of styles and weights. This is a reference to the variety of typography found at the festival. Which ranges from old rusted and found typography to hand-lettered advertising signage.
Website & Mobile App
The goal of the website and mobile app is to help make the experience of navigating the festival easier and more enjoyable for the attendee. The website focuses on providing information people may want leading up to the festival such as location, product offerings, directions, schedule, and hotel accommodations. The app is an organizational tool for the attendees. This includes wayfinding, searching specific products, personal shopping lists, and can be used without data.
Echoing the larger than life personality of Texas Junk Fest, the installation is painted on large walls within urban settings. The ad presents the event’s main tagline, “Big as Hell and Half of Texas” along with the website and promotional hashtag (#TexasJunkFest) for more information. Passersby who post pictures of the ad using the hashtag may be featured on the website or social media and receive prizes. The installations are also accompanied with oversized versions of Texas Junk Fest’s print ads for further context.
Texas Junk Fest's Social Media will be used to promote the event before and during festival with #TexasJunkFest and #JunkJourney. Through social media platforms such as, Twitter, Facebook, and Instagram content will have a conversational Texan style in order to reflect brand personality.
An all around hashtag for the event. Any pictures, statuses, videos, or content uploaded dealing with Texas Junk Fest (before, during or after), should use this hashtag. As incentive to sharing with #TexasJunkFest, social media users will
be featured on the official Facebook, Twitter and Instagram.
A promotional hashtag for during the fest. Due to low data coverage in the area, Texas Junk Fest has provided attendees with free Wi-Fi hotspots at designated info booths. In order to receieve Wi-Fi one has to upload a photo, status or other content with #JunkJourney.
As a national attraction for many vendors and antique collectors, Texas Junk Fest offers event memorabilia for attendees to purchase. Items sold include t-shirts, tote bags, buttons, and cups. Merchandise may also be received as prizes through social media and mobile app promotions.
Collaborative project by Stevie Johnston, Raven Sanders, Justin Hernandez, and Zoha Shafiq.
My contribution to this project included contributing to the initial concept, the print ads, logo, pitchbook design, social media cover photo design and all illustrated chalk typography. *Written content in descriptions is courtesy of Zoha Shafiq.