The Real Cost
Recognition: 2014 1st place Texas Show (AIGA) in the student category & the Texas Show Traveling Exhibit. 2014 Gold Addy Award in Consumer Trade/Publication at regional level. 2014 Gold Addy Award in Consumer Trade/Publication at local level, San Antonio, TX.
The Nature Conservancy is a charitable environmental organization who's mission is to, "conserve the lands and waters on which all life depends." They purchase land to protect animal habitation. Our goal was to create a magazine campaign that embodied their conservative view while changing the perspective on human consumption. The real cost of human consumption is depriving animals' habitats and consequently their lives. To execute our intent, we displayed high-end, wooden furniture and a price tag exposing the environmental cost of producing their these fixtures. Both of our intentions, a non-offensive rendering of our clients viewpoint and drawing consumer awareness, were met.
Collaborative project with Steven Gillihan, Shelby Pickett & Ashley Amato. My contribution to the project included original concept, layout, typesetting & photoshop editing.