Texas Junk Fest
Recognition: 2015 Print’ Magazine's Typography & Lettering Awards, awarded at the Professional level. 2015 HOW International Design Award, Merit in Student Work at the International level.
This antiques' festival takes place during March and October in between Austin and Houston. The festival features vendors from across the United States and antiques from around the world. Both vendors and antiques come with personality, culture, and history. Many of the vendors identify as “collecting gypsies”, “nomads”, “hillbillies”, and other eccentric personas.
Story-telling and personality is an underlying theme of Texas Junk Fest. Providing the festival with an iconic “Texan” persona, incoming attendees get to preview the event experience. Although Texas Junk Fest’s voice is informal, it’s identity is balanced through inviting visual components such as, flourishing typography and eclectic photography.
Our mission is to provide an organized and personal festival experience for it’s attendees.
The print ad's will be featured in both local magazines and a printed festival guide that will be distributed at the festival. The print ads embrace the culture and conversational tone found throughout Texas. This is done by utilizing well-known Texas sayings and pairing them with products that would be found at the festival. The print ads will also feature sponsors, which will be vendors found at the festival or surrounding local businesses. The typography featured in the ads is hand-rendered chalk typography that consists of a variety of styles and weights. This is a reference to the variety of typography found at the festival. Which ranges from old rusted and found typography to hand-lettered advertising signage.
Website & Mobile App
The goal of the website and mobile app is to help make the experience of navigating the festival easier and more enjoyable for the attendee. The website focuses on providing information people may want leading up to the festival such as location, product offerings, directions, schedule, and hotel accommodations. The app is an organizational tool for the attendees. This includes wayfinding, searching specific products, personal shopping lists, and can be used without data.
Echoing the larger than life personality of Texas Junk Fest, the installation is painted on large walls within urban settings. The ad presents the event’s main tagline, “Big as Hell and Half of Texas” along with the website and promotional hashtag (#TexasJunkFest) for more information. Passersby who post pictures of the ad using the hashtag may be featured on the website or social media and receive prizes. The installations are also accompanied with oversized versions of Texas Junk Fest’s print ads for further context.
Texas Junk Fest's Social Media will be used to promote the event before and during festival with #TexasJunkFest and #JunkJourney. Through social media platforms such as, Twitter, Facebook, and Instagram content will have a conversational Texan style in order to reflect brand personality.
An all around hashtag for the event. Any pictures, statuses, videos, or content uploaded dealing with Texas Junk Fest (before, during or after), should use this hashtag. As incentive to sharing with #TexasJunkFest, social media users will
be featured on the official Facebook, Twitter and Instagram.
A promotional hashtag for during the fest. Due to low data coverage in the area, Texas Junk Fest has provided attendees with free Wi-Fi hotspots at designated info booths. In order to receieve Wi-Fi one has to upload a photo, status or other content with #JunkJourney.
As a national attraction for many vendors and antique collectors, Texas Junk Fest offers event memorabilia for attendees to purchase. Items sold include t-shirts, tote bags, buttons, and cups. Merchandise may also be received as prizes through social media and mobile app promotions.
Collaborative project by Stevie Johnston, Raven Sanders, Justin Hernandez, and Zoha Shafiq.
My contribution to this project included contributing to the initial concept, the print ads, logo, pitchbook design, social media cover photo design and all illustrated chalk typography. *Written content in descriptions is courtesy of Zoha Shafiq.
Good Guide: it's pocket science
Our mission was to rebrand Good Guide and create a multi-platform campaign.
Good Guide's Mission Statement
To provide an accessible outlet of product information to the public and to promote better communal, environmental, and socially-based shopping decisions.
About the Brand
Good Guide investigates products and companies on their health, environmental, and social impact. Each product is reviewed through a team of scientists and life analysts. After that, the product is given a researched rating, provided with a condensed version of Good Guide’s research. This makes it easy for the customer to shop without having to do the research on their own. Good Guide also has an on-the-go app featuring scanner technology to raise awareness about better shopping decisions. The feasibility of their app and website allows one to use Good Guide’s research to everyone’s benefit. For this campaign, we’ve concocted a welcoming, yet brainy, personality for Good Guide.
“It’s just pocket science” emphasizes streamlining complicated information through the Good Guide app to yield a quick, useful, and comprehensive rating.
A simple and concise mark for the brand, the brackets reference Good Guide’s barcode scanning technology. The lowercase and round “g” adds a human characteristic.
The icons are made from geometric and squared forms to ensure simplicity, functionality and quick recognition.
As one of the main components of our campaign, we redesigned Good Guide’s app as a tool with user function and experience in mind.
Website: Home Page
The website is organized for a simple user experience. An image slider introduces Good Guide’s services to new visitors. Our homepage is a glimpse into who Good Guide is and what they do. The website also features a link to the Good Guide podcast and app.
The product page breaks down the overall rating into categories. The user is provided with alternative products for quick comparison.
The storyboards presented would act as a commercial and/or youtube series for Good Guide. The youtube series would mimic the storyline presented, but would vary by each video.
Sponsored Events and Social Media
Social media for brands is important in creating human connections. Good Guide’s daily social interaction would reinforce brand transparency. Different media platforms include Facebook, Twitter and Instagram. Good Guide would connect interested users through friendly promotional hashtags, statuses, and other social media content.
Examples of brand-specific social media strategies:
#FlubberFun: A promotional contest for Good Guide’s Good Lab science fair. Participants are encouraged to make flubber. Photos and videos are submitted through Twitter and Instagram. The most creative submissions will receive $300 towards highly-rated products.
#PocketScience: Used on Twitter to promote the Good Guide podcast. Each tweet would be a preview of the podcast that day sharing interesting facts. These facts would be further expanded in Good Guide’s podcast for that day.
The Good Lab national science fair is presented to you by Good Guide and Target. Supporting Target’s decision to spend $1 billion on education before 2015, the Good Lab will be offering over $150,000 in scholarships. Students from the ages of 9–18 are eligible to participate.
The top 40 schools with the lowest passing and graduating rate will be given a science kit as promotion for the Good Lab science fair. The package will include a handbill on how to make the flubber, ingredients and extra information about registration. To create hype and interest before the Good Lab science fair, we have paired it with the promotional #flubberfun. This will appear onto social media newsfeed and attract others who would want to join in on the fun!
The Good Guide podcast contains informative and interesting content for listeners. The podcast would cover anything from companies with improved ratings, to how a product was made, or as an extension of #pocketscience.
Collaborative project with Raven Sanders & Zoha Shafiq.
My contribution to this project included contributing to the initial concept, designing the website, icons, science kit, science fair promotional insert, podcast and photoshop edits. As well as the initial concepts of the logo, storyboard and Science fair poster. Lastly, with participation in the magazine ads, color palette and book production. *Written content in descriptions is curiosity of Zoha Shafiq.
Recognition: 2013 Silver Addy in Sales Promotion at the regional level. 2013 Gold Addy in Sales Promotion at the local level.
2013 Silver Addy in Collateral Material (Remedi poster), San Antonio, TX.
Remedi Chocolate is a healthy, therapeutic chocolate that contains natural herbs to help relieve depression, stress, & restlessness: the Milk chocolate contains Ginseg and L-Theanne which are natural herbs that help you unwind; the White chocolate is mixed with Amorn, which helps raise your serotonin levels and relieves depression; the Dark chocolate is blended with Lavender and Melatonion which helps you fall asleep.
The Real Cost
Recognition: 2014 1st place Texas Show (AIGA) in the student category & the Texas Show Traveling Exhibit. 2014 Gold Addy Award in Consumer Trade/Publication at regional level. 2014 Gold Addy Award in Consumer Trade/Publication at local level, San Antonio, TX.
The Nature Conservancy is a charitable environmental organization who's mission is to, "conserve the lands and waters on which all life depends." They purchase land to protect animal habitation. Our goal was to create a magazine campaign that embodied their conservative view while changing the perspective on human consumption. The real cost of human consumption is depriving animals' habitats and consequently their lives. To execute our intent, we displayed high-end, wooden furniture and a price tag exposing the environmental cost of producing their these fixtures. Both of our intentions, a non-offensive rendering of our clients viewpoint and drawing consumer awareness, were met.
Collaborative project with Steven Gillihan, Shelby Pickett & Ashley Amato. My contribution to the project included original concept, layout, typesetting & photoshop editing.
Johnston Chalk Typography & Design
Recognition: Chalk Design Published on the cover of Bliss Bridal Magazine & a spread within the publication, which is disbursed throughout the Central Texas area.
Johnston Chalk Typography & Design is a professional alternative to DIY signage specializing in menus, invitations, programs, monograms, photo-backdrop chalkboards and other wedding related wayfinding. Compositions are also sold on Esty.
Benjamin Moore Campaign: "157 ways to say white"
Recognition: 2014 Silver Addy in Non-traditional Advertisement, San Antonio, TX.
Benjamin Moore is known for their attention to subtle color differences. The "157 Ways to Say White" campaign showcases the wide variety of Benjamin Moore's selections of white. The campaign includes a two-page print advertisement, direct mailer, & an outdoor ambient advertisement.
Two-page back-to-back spreads. The top page will feature a die cut version of the tagline with a palette of whites on the next page that is visible through the die cut. Print advertisements will be printed in the following magazines: Better Home & Garden, Graphis, PaintWorks, Communication Arts, Elle Decor, House Beautiful, Interior Design.
The direct mailer features all 157 shades of white interior paint. The colors are presented in perforated XXL paint chips to make it easier for the potential customer to visualize the color in their home. The back of each paint chip includes a QR code that leads to a mobile app that provides more information about that specific paint swatch, the nearest Benjamin Moore location, and purchasing options. By sending a direct mailer, our campaign will reach a specific target market in the space where they would potentially be using the product. The mailer will be sent to new homeowners, designers, interior decorators, and leaders in the paint industry.
Outdoor Ambient Advertisement
The size of this advertisement is meant to create an experience for the viewer that captures their attention and rewards them with a sight of beauty. These advertisements will be placed, primarily, in high-traffic metropolitan cities with a strong design and arts culture. In order to appeal to Benjamin Moore's target audience, this outdoor ambient will be placed in these targeted cities: Austin, TX; New York City, NY; Chicago, IL; San Francisco, CA; Los Angeles, CA
Customized Mobile Site
The direct mailer and outdoor advertisements will include a QR code that links to a mobile site that will run simultaneously with the 157 Ways to Say White campaign. Upon entering the mobile site, the user will be presented with the wide variety of whites that Benjamin Moore offers. If the user scans a QR code that is attached to a specific color, they will first be directed towards more information about that color. The site would feature more info about their favorite color, the nearest Benjamin Moore location and how to purchase their selections
Collaborative project with Lily Kowalski & Justin Hernadez.
My contribution to this project included the executional concept, producing the magazine ad, modeling & photoshop edits.
Recognition: 2014 Best of Show & 2014 Gold Addy Award in Logo Design, San Antonio, TX.
This identity was designed and created for Crosstalk located in San Marcos, TX; Crosstalk is a non-denominational student ministry at Texas State University.
Duck Tape Commercial
Recognition: The National Student Show (DSVC) 2014
Our mission was to produce a thirty-second commercial promoting the Duck Tape brand's original Duck Tape. Our message was to not only highlight the product's function, but its creative uses. The stop-animation is made completely out of duck tape and 420 photos.
Collaborative project with Zoha Shafiq, Lily Kowalski & Corey Keller.
My contribution to the project included the concept of the video, production of props, animating the character & the photoshop effects.
Recognition: 2014 Silver Addy in Logo design, San Antonio, TX.
Rebrand of Rose Cantina in Trabuco Canyon, CA.
This is a collection of rebranded trademarks of business located throughout the United States.